RubyPlay and Snaitech Forge Strategic Alliance in Italy to Amplify Market Presence

Key Takeaways:

• RubyPlay has inked a partnership with Italian gaming operator Snaitech, aiming to boost its presence in Italy.
• The deal will see RubyPlay’s popular titles, such as Diamond Explosions 7s and Alice in the Wild, accessible to Italian players via the Playtech Open Platform.
• This collaboration is part of RubyPlay’s ongoing strategy to strengthen its footprint in the Italian market, following several other significant partnerships.

In a strategic move to fortify its position in the Italian gaming landscape, RubyPlay has embarked on a new partnership, sealing a deal with the renowned gaming operator Snaitech. This collaboration signifies a pivotal step for RubyPlay as it continues to weave its network deeper into Italy's gaming fabric.

Under the terms of this partnership, a slew of RubyPlay’s captivating games will grace the Italian gaming arena through the Playtech Open Platform (POP). Players in Italy are in for a treat, with blockbuster titles like Diamond Explosions 7s and Alice in the Wild set to dazzle and entertain.

For RubyPlay, this partnership is more than just a business transaction; it's a continuation of a concerted effort to amplify its influence in Italy. The brand has been on a partnership spree, aligning with notable names such as NetBet Italy, PokerStars, and, as recently as January, Microgame—a titan in the Italian online gaming sector.

Dr. Eyal Loz, RubyPlay’s Chief Product Officer, expressed his excitement about the partnership: "We are thrilled to partner with Snaitech and expand our footprint in the Italian market following previous successful collaborations in the region. This partnership represents an exciting opportunity for us to introduce our immersive gaming content to a broader audience and further establish ourselves as a leading provider of premium gaming experiences within the country."

Echoing this enthusiasm, Snaitech’s Chief Digital Officer, Alessandro Graziosi, highlighted the partnership’s potential to enrich the gaming experience for Italian players: "Our aim is to ensure new and engaging gaming experiences. We are confident that the addition of RubyPlay’s portfolio to our platform will resonate well with our audience and we look forward to a lasting relationship together."

This partnership comes on the heels of RubyPlay’s recent content integration deal with EveryMatrix, underscoring the company’s strategic vision for long-term growth and its commitment to establishing a formidable presence in Italy’s vibrant gaming market.

(First reported by: Ciaran McLoughlin)