MGM China and FAOM Champion Responsible Gaming in Macau

Key Takeaways

• MGM China, in partnership with the Macao Federation of Trade Unions (FAOM), is promoting responsible gaming in Macau's Barra District.
• The “Contributing a Harmonious Community – RG Macau Express” series runs from May to December 2024, targeting both residents and tourists.
• Over 2,000 tourists engaged in the first two events, with plans to reach an additional 8,000 through the series.
• The initiative is part of efforts to sustain the gaming and tourism industries in Macau.

MGM China and the Macao Federation of Trade Unions (FAOM) are setting the stage for a more responsible gaming environment in Macau. Their latest event in the Barra District is more than just a gathering; it's a pivotal moment in the “Contributing a Harmonious Community – RG Macau Express” series, which spans from May to December 2024. This initiative isn't just a local affair—it's casting its net wide, aiming to captivate both residents and tourists alike, making a clear statement: responsible gaming is everyone's business.

The collaboration with FAOM is a strategic move. By teaming up, MGM China is ensuring that the message of responsible gaming doesn't just echo within the gaming floors but spreads across popular tourist spots, amplifying its reach. This partnership is a testament to the shared commitment to safeguard the integrity of Macau's gaming scene.

Macau, often dubbed the Las Vegas of Asia, relies heavily on gaming revenue. But there's a clear vision here: sustainability. MGM China's initiatives are not just about today's gains but about securing tomorrow's legacy. By promoting responsible gaming, they're laying the groundwork for an industry that remains resilient, ethical, and, most importantly, safe.

The series kicked off with a bang during the May Golden Week at Rua dos Ervanários, drawing in crowds with its engaging format. Interactive Q&A games, bilingual promotional materials, and unique souvenirs that celebrate Macau’s rich culture were all part of the mix, making the message of responsible gaming not just heard but experienced. The result? Over 2,000 tourists engaged and enlightened.

This isn't MGM and FAOM's first rodeo. Their collaboration on responsible gaming promotions dates back to last year, with over 5,000 local residents already reaping the benefits. But they're not stopping there. With eight events planned in the 2024 series, they aim to touch the lives of an additional 8,000 tourists, spreading the gospel of responsible gaming far and wide.

In a recent development, MGM China hosted a delegation from Yangzhou at MGM Cotai, exploring collaborative opportunities to bolster tourism development in Macau. This move underscores MGM China's commitment to not just responsible gaming but also to leveraging it as a catalyst for broader tourism growth.

As MGM China and FAOM continue their journey, the message is clear: responsible gaming is the cornerstone of a sustainable industry. Through education, engagement, and collaboration, they're not just promoting a concept; they're nurturing a culture—one that ensures the vibrancy and integrity of Macau's gaming and tourism industries for generations to come.