Jelly Entertainment Strikes Game-Changing Deal with Light & Wonder

Key Takeaways:

• Jelly Entertainment partners with Light & Wonder to distribute its slot games, including titles like Elixir of Wealth and Muertos Fortune.
• The deal aims to enhance Jelly's brand recognition and expand its customer base into key regulated markets such as the UK, Spain, Italy, Colombia, and Peru.
• Light & Wonder's network will now feature Jelly's iGaming products, following Jelly's successful acquisition of regulatory approvals.
• This collaboration marks a significant stride for both companies, promising growth and an enriched gaming experience.

In the dynamic world of iGaming, collaborations can often be the catalyst for unparalleled growth and innovation. Enter the latest power move: a strategic partnership between Light & Wonder and Jelly Entertainment. This grand alliance is set to revolutionize the distribution landscape for slot games, catapulting both entities into new realms of success and market penetration.

For Jelly Entertainment, this deal is a golden ticket to skyrocketing their brand into the limelight. Known for their captivating slot titles such as Elixir of Wealth, Muertos Fortune, and Wicked Riches of Oz, Jelly is poised to dazzle players across several key regulated markets. With the spotlight now shining on the UK, Spain, and Italy, the company is not stopping there. Latin America beckons, with Colombia and Peru identified as prime territories for Jelly's ambitious expansion plans.

The ink on the deal was barely dry when Jelly celebrated securing twin regulatory nods from The Gambling Commission and the Malta Gaming Authority in November. "We have challenged ourselves to grow the Jelly brand and reach more players than ever this year, and our new deal with Light & Wonder will certainly help us achieve that," remarked a jubilant David Newstead, Jelly's CEO. It's clear Jelly is on an upward trajectory, fueled by innovation and a relentless pursuit of excellence.

On the flip side, Light & Wonder is not merely a platform in this partnership but a catalyst for growth and innovation. With a fresh addition to its partnership portfolio, Light & Wonder is set to enhance its offerings, providing customers with an even richer gaming experience. This collaboration is a testament to Light & Wonder's commitment to elevating emerging and upcoming game developers, showcasing high-quality content across its extensive network.

Steve Mayes, Senior Director of Digital Partnerships at Light & Wonder, shared his enthusiasm: "We are delighted to be working with Jelly Entertainment and are looking forward to offering their high-quality content across our network." His excitement is palpable, signaling a bright future for both companies and their audiences.

As this partnership unfolds, it promises not just to reshape the landscape of iGaming distribution but also to enrich the gaming experience for players across the globe. With Jelly Entertainment's innovative slot games now accessible via Light & Wonder's platform, the stage is set for a spectacle of entertainment and growth. This deal is more than just a collaboration; it's a bold stride into the future of iGaming, where innovation, quality, and strategic partnerships reign supreme.