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Bally Technologies is a company with a long tradition and a turbulent past. They were founded in the distant 1968 under the name Advanced Patent Technology, by Jack Solomon and Alvin Snaper. Its founders were professionals in the field of medicine, optics and electronics, so it’s hard to imagine how a company of this field would move on to gambling. This happened in 1979 when they acquired United Coin Machine Company, at the time of the biggest slots company in the state of Nevada. The company went through several take overs during the years. In December 1994 the company was rebranded as Alliance Gaming Corporation. After that the company was looking for new ways to expand their operations and new companies to take over. This happened in 1996 when they managed to take over Bally Entertainment, after a turbulent struggle. In 2006 the entire company took on the Bally Entertainment name. They continued to operate over the years until they were taken over by Scientific Games in 2014, for a price of $3.3 billion and another $1.8 billion of assumed debts. Today they operate as a branch of Scientific Games, with other popular brands like WMS and Shuffle Master.
As the situation is in the online gambling industry at the moment Bally is not a major player. They can’t measure up to the leading software providers in the industry, but they are slowly expanding their operations. More and more casinos are adding the SG games in their portfolio, so more players can access them on a daily level. The company also signed an agreement with Big Time Gaming for their Megaways mechanism and already released their first Megaways slot. It remains to see what the future will bring for this once major player in the gambling industry.