February 4, 2022
Playson, one of the premier software developers, is scaling up its European expansion plans after securing certification for its gaming portfolio and promotional tools. With two deals sealed in Switzerland, one of the most regulated markets in the gambling industry, the company is set to launch there.
A successful ISO 27001 audit from the International Organization for Standardization has made the brand's strategic move possible. This certification is a prerequisite for iGaming operators who wish to penetrate the Swiss market. Several weeks from now, Playson's new partners will have their online slot games integrated and going live.
"Playson is delighted to be entering the Swiss market," said Blanka Homor, the sales director at Playson. He further asserted that the move is a crucial milestone in supplying all regulated European markets.
It will further strengthen the company's position in the global betting industry. Playson is confident that its partnership with leading brands that understand the complexity of doing business in this region will be successful.
There will be more than 22 titles available, including slots such as Diamond Fortunator, Buffalo Power: Christmas, Jokers Coin Hold and Win, Solar Queen Megaways, and Wolf Power Megaways. As part of its ongoing strategy to strengthen its portfolio, Playson will release additional titles over the next several months.
Playson's promotional tools will be available to Swiss players, such as Cash Blast, which offers regular cash prizes across promotional campaigns. In addition, Playson casinos will start offering network tournaments with attractive prize pools to loyal customers.
The new game mechanics allow a higher number of spins. They are also compatible with Reel of Fortune and other tournaments with attractive prize pools.
The Merry Prize Month started with the Magic Tale 70K promotion, running from 1 to 10 December. The Festive Season 80K promo followed, beginning on 11 December through to 20 December. In the third event, participants had the opportunity to compete for a fantastic €100,000 prize pool during the Holiday Present phase that took place between 21 and 30 December.
Playson's entry to the Swiss market comes at the end of Merry Prize Month promotion (New Year Party), which saw 100 winners share €70,000 in prizes from 31 December to 9 January. Random cash prizes from this tournament, sent via Cash Blast, amounted to €30,000.
One hundred and fifty thousand participants took part in the four-phase promotion with a €350,000 prize pool. The holiday-themed events saw 885 cash prizes issued, with 54,551,041 points awarded to the winners! Besides the Cash Blast tool, the competition was further boosted by the Holiday Present Cash Blast event.
Playson is an international gaming solution provider headquartered in Malta. With offices in Russia, Belarus, Ukraine, and many EU countries, they have a reasonably large footprint throughout the world. Products and services designed by the provider are highly engaging and cater to the needs of many gaming platforms looking for high-definition graphics and gripping sound effects. The company employs over 250 people worldwide.
With an excellent game portfolio, Playson provides meaningful content and themes. Most of their Omni-Channel HTML5 games are slots. In addition, they offer social games, table games, and skill games. A few of their most-played slots are Fruits & Jokers, Fireworks Master, Clover Tales, Phoenix Fire, and Fruitful Siesta.
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